Film C1

 Friday 23rd February 2024

Do now:

• warner bros
• paramont
• disney 
• universal
• 20th century fox
• dreamwork
• pixar
• sony   

Film Industry 

L/O:To explore the aims and conventions of film posters 

Franchise

a film series, or a collection of films, that share the same fictional universe or have been marketed as a series.

Distributor

the crucial connection between film producers and exhibitors. They must be able to identify the film's target audience. And they have to come up with creative ways to market the film so it can achieve box office success.

Hollywood major 

Major film studios are production and distribution  companies that release a substantial number of films annually and consistently command a significant share of box office  revenue in a given market.

teaser

to tell a story just not all the way 

poster or trailer that initiates interest in a film with small details only

montage

a film technique for putting together a series of short shots that create a composite picture

ensemble cast

one in which a performer is assigned approximately the same amount of screen time as other principal performers

tentpole film 

a tent-pole or tentpole is a program or film that supports the financial performance of a film studio, television network, or cinema chain.

high- concept

High-concept films sell themselves on an attractive premise (premise = idea)

enigma-

a question the encourages an audience to watch/read on to find the answer to 

1. which are the Big 5 major hollywood studios?

Universal Pictures, Paramount Pictures, Warner Bros., Walt Disney Studios, and Sony Pictures.

2. what is the main aim of a film marketing campaign?

generate excitement, give a little bit away, and excite and entice audiences to actually watch your film.

3. what marketing techniques are often used?

getting the word out about your film and convincing people to go see it

4. what information does a film poster need to convey?

the film title in large lettering and often the names of the main actors. It may also include a tagline, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film.

5. whats the difference between a teaser poster and a theatrical poster?

a teaser poster will be quite sparse and contain very little information about the film.

6. name a recent film franchise 

back to the future

harry potter 

HOMEWORK:

• 1. Potential real-life inspirations for Bond included World War II secret agent F.F.E.

SEAN CONNERY

• 1.DR No (1962)
• 2.From Russia with love (1963)
• 3. Gold-finger (1964)
• 4. Thunder-ball (1965)
• 5. You only live Twice (1967)
• 6.Diamonds are forever (1971)
• 7.Never say Never Again (1983)

GEORGE LAZENBY

• 1. On her Majesty's secret service (1969)

ROGER MOORE

• 1. Live and let die (1973)
• 2.The man with the golden gun (1974)
• 3. The spy who loved me (1977)
• 4. MoonRaker (1979)
• 5.For your eyes only (1981)
• 6. Octopussy (1983)
• 7.A view to kill (1985)

TIMOTHY DALTON

• 1. The Living Daylights (1987)
• 2.License to kill (1989)

PIERCE BROSMAN

• 1. Goldeneye (1995)
• 2.Tomorrow Never Dies (1997)
• 3.The World is not enough (1999)
• 4. Die another Day (2002)

DANIEL CRAIG

• 1. Casino Royale (2006)
• 2. Quantum of Solance (2008)
• 3. Skyfall (2012)
• 4. Spectre (2015)
• 5. No time to die (2021)
• 
  

• Sean Connery – 1962 - 1967, 1971, 1983.
• David Niven – 1967.
• George Lazenby – 1969.
• Roger Moore – 1973 - 1985.
• Timothy Dalton – 1987 - 1989.
• Pierce Brosnan – 1995 - 2002.
• Daniel Craig – 2006 - 2021.
• The story of James Bond revolves around his character development.
• Males because he is aspirational and men want to be him because he has a life that most males, stereotypically want to be in that role. The reason that James Bond can possibly be appealing to women is because of his masculine image.
• Wednesday 28th February 2024
• Do now:
• there is 7 James bonds from 1962- 2021
• 26 movies 
• latest movie: No time to die (2021)
• First movie: Dr No (1962)
• James Bond is a spy for the British government 
• "license to kill"
• " the names Bond, James Bond"
• FILM POSTERS
• L/o: To analyse the film poster set texts effectively
• suit
• gelled hair
• guns
• cars 
• NO time to die was released in the uk on 30th September 2021 
• , after a global premiere at the Royal Albert hall on 28th September 2021. Staring Daniel Craig as 007, this is his fifth and final performance as the fictional M16 agent. The release was significally delayed from April 2020, following a change in director and the covid-19 pandemic 
• The films budget was an estimated$ 250-301 million, making it the most expensive Bond film to date. so far it has grossed over $774 million worldwide at the box office
• The poster was designed by Empire designs, a British film promotion agency.The first Teaser poster for the film was released on James bond day. 

Main image:

<----Daniel Craig is the main character the biggest picture. middle shot 

<---- 007:James bond's code name, According to the stories, numbers beginning ‚00' are given to Secret Service agents who are 'licensed to kill'. 

montarge

<---- The actor Rami Malek played the villain (second biggest picture in the poster)

Colour palette:

Blue:

James bonds colour (007)

masculine 

carm

lack of emotion

all characters wearing blue 

Orange:

Fire: rage, destruction and energy.

Typography:

007  shaped as a gun

Futura black 

masculine 

Mise-en scene:

the women holding a gun is represented as a non- stereotypical weak 

Genre:

Action Genre- exotic locations, guns, vehicles 

serious (in control)

direct address

Release date:

the original release date was April 2 which was easter holidays bigger audience 

Logo:

the 7 represents a gun, the blue links to the colour of the poster

007 is recognised so they don't need to see the whole title

The gold connotes: wealth, luxury 

Title:

no time to die: not the right time to die 

could suggests a sad/sombre scenes?

suggests that someone is gonna die

Film Poster conventions: 

Friday 1st March 2024

Do now:

• There is 26 James bond movies
• there is 7 James Bond actors
• first movie came out 1962 called Dr No
• The book based was wrote by Ian Fleming 
• Sean Connery was the first James Bond and also done the most films out of all 7 actors 
• inspired by the cold war 

Friday 1st March 2024

Film posters

L/O: to analyse the film poster set text effectively 

intertextuality:

The montage design, where separate images are laid over each other, references previous Bond films, providing a sense of familiarity, nostalgia and pleasure to fans who recognise the link.

The 007 Gun logo acts as an intertextual link between no time to die and previous Bond films. It has become synonymous with Bond.

It is significant that there is no intertextual reference to Ian Fleming. suggests that its not based on a book 

Narrative

what locations are shown and what do they connote?

Bar in Cuba : which can connote place to socialise, on the down low 

City in the mountains In Italy:exotic places, 

suggest travelling 

Which of Propps character roles can we see on the posters?

The hero: James Bond

The Villian: the second biggest picture

the princess; the blonde girl in the corner because she doesn't have a gun 

What enigma can we see on the poster?

What clues are there about what the narrative might contain?

The representation of women in the franchise as also historically been stereotypical:'bond girls', in a bid to reflect the changing social context.it would be useful to consider the poster of The man with The Golden gun.

Craig's Bond is not as sexist and overtly stereotypical as the earlier incarnations of the character and reflects some contemporary notions of masculinity as his Bond is older, more thoughtful and shows signs of vulnerability.The poster, however, needing to communicate the genre and franchise quickly, Only lightly reflects some of these character developments and continues to represent Bond as the familiar action hero.

Hollywood's representation of race and ethnicity has shifted significantly over the decades.

Stereotypes:

stereotypical 'Bond girl' in the dress

Represented of gender:

James Bond since 1962 has always played by a male

with a female assistant?

Bond is pictured three times in the poster and in all instances he provides an image of masculinity that connotes skill, intelligence and strength 

The larger image, although facing side on Bond's posture is strong, relaxed, and dominant, acting as a frame for the rest  of the characters.His facial expression is thoughtful and care-worn, reflecting more contemporary ideas of masculinity.

In the smaller images, he is represented as calm, skilled and determined while driving at speed- all traits that we would expect in a hero and a spy

Represented of ethnicity:

in the earlier Bond movies there was only white actors, now theres actors with different ethnicities? 

a new agent 007 who is black

The cast is predominantly white, which is typical of both Hollywood movies and the bond franchise. Lashana Lynch as Nomi is British Jamaican and is represented as skilled and determined by using the military costume, earpiece, and gun. Very few people of colour have been represented on Bond posters in the past and the majority have been cast as villains or 'bond girls' therefore a black woman taking on the role of 007 is a significant 

representation of age:

James Bond is played by Daniel Craig who was 51 when he did No time to die where in the earlier bond movies they were younger

a younger 'bond girl' than James Bond 

Representations of sexuality:

relationships between male and female? ( heter-normative storyline)

 seductive

Wednesday 6th March 2024

Do now:

• combed back hair
• black or navy blue tux
• strong 
• doing rolls
• they are men 
• guns or weapons 
• spy gear
• always have a villian 
• well known actors 
• vehicle chases
• fights 

HOMEWORK:

In the Film poster for No time to die the actor who plays James Bond (Daniel Craig) is the bigger and main image this is to  connote that he is the main character and the most important character in the movie, the second biggest is Lyutsifer Safin played by Rami Malek he is James Bond's Villain. 

the image also shows that the theme of this movie is an action movie this is shown by the guns that the characters are holding, Also in the background there is a plane which could connote that it is an action movie, another is the two places in the background which can connote a-lot of travelling. 

Friday 8th March 2024

Do now:

• white actors
• stereotypical 'bond girls' ( quite pretty) 
• contains outdated ethnicity stereotypes

Film Posters

L/O:To analyse a historical film poster effectively

Roger moore had a become a household name after starring in the well known tv series The Saint and playing Bond in the previous, live and let die

2 time playing bond was in the "the man with the golden gun" 

the film produced by the British company Eon (everything or nothing) productions and distributed by united artists. The film was created with an estimated $7 million budget and grossed over $97 million at the world wide box office.

To reflect the popularity of the martial arts film genre, with rise of starts such as Bruce Lee and Jackie Chan, there were several Kung fu scenes and the film was filmed predominantly in Asia, having being shot in Hong Kong, Thailand and Macau.

the film was set in the middle of the 1973 energy crisis 

1. why have they used a montage of images?

• To show important scenes/parts of the movie 
• shows genre of the film
• 
  

2.look at the dominant central image of bond.what are the connotations of the following; the gun, his costume, facial expression & direct address?

• The Gun: its James bonds gun, wealthy, gold, action
• His costume:ready for business, wealthy, luxury
• Facial expression:powerful, to show that he's in control 
• direct address: to hook the audience into watching the movie 

3. what are the connotations of The Golden gun and the man holding it? 

• wealth, money or a lavish lifestyle.
• luxury

4. how is the text used to appeal to different types of audience?

• Ian Fleming is a book writer of James Bond which could introduce people who prefer reading books more than watching movies 
• Roger Moore could interest people who like watching movies more than books

5. what enigma codes are created?

who's holding the gun?

6. which of propp's character types can we see?

• main character
•  princess
• villain ( the person controlling the energy)

7.what action? adventure genre conventions are included? 

• fighting
• male protagonist 
• explosions
• weapons 
• a boat

In the 1974 James Bond poster 'the man with the golden gun' the images represent that its a action/adventure movie this is shown by the explosion of the power plant  which is linked to the 1973 energy crisis, also both the golden gun and the gun that James Bond is holding represents wealth, a  professional job 

Wednesday 13th March 2024

film posters

L/O: To analyse a historical film poster effectively 

notes:

start of 20th century, many films depictions of minority ethnic groups supported the dominant stereotypes of the time: to be pitied, to be laughed at, the exotic and/or dangerous.

while society was progressing towards racial equality by the 1970s, some of these stereotypes were still in evidence in mainstream films.

In addition, it is interesting to consider this poster in the context of the move towards gender equality and increased women's rights in the 1960s and 70s.

• stereotypes- typical 'bond girls'
• representations of gender- sexist towards women, 
• Representations of ethnicity-different ethnicity doing martial arts (could be a stereotype)
• Representations issues & event- in the 1970s there was a power crisis 
• Feminist perspective- male gaze theory- 

• Reminder: The 'male gaze' is a feminist theory that states that cinema narratives and portrayals of women are constructed in an objectifying and limited manner to satisfy the psychological needs of men, and more broadly, of patriarchal society.

bond was the nation's favourite secret agent: charming, suave, good looking and most, importantly, always caught the 'bad guys'. This representation of masculinity told audiences that this was what a man had to be at the time- intelligent, strong and prepared to put yourself in dangerous situations. if you were all of those things, you would be successful, gain respect and women would want you.The assumption then is that men should also be heter-sexual

two of the three females on the poster are wearing bikinis which shows off their slim bodies

the other female is dressed in a martial arts Gi (suit) and is shown in a martial arts pose, and appears to go against this stereotype. she too has flowing hair but this time it is much darker.

Friday 15th March 2024

Do now:

Production: the making of the film 

Distribution:getting the film out into the audience 

marketing:advertising to get the movie out there 

Exhibition: showing the film 

Friday 15th March 2024

Film Industry

L/O: To explore the process of film making 

conglomerates: companies at each stage  

vertical integration: warner bros produces the lego movie 

production

3 stages of film production:

• pre-production:making of the script, what is needed ( items, costumes), what is it gonna look like, creating a budget, cast actors, hiring crew 
• production: the filming, camera, and location licences 
• post-production: the editing of the movie, adding sound, green screen, colour grading, visual effects, cutting and editing, fixing mistakes and shooting pick-up 

what do producers do?

secure funding

secure the rights to a screenplay

manage crew, cast and director

1.Eon Productions 

2.Metro-Goldwyn-Mayer, Universal pictures, Eon productions, B25, DanJaq

3. high production values

4. Metro-Goldwyn-Mayer

5.distributed by:Universal studios, production company: Eon productions

6. $341 Million

7.Italy, Jamaica, Norway, the Faroe islands and London

8.10 months, March-December 2019

Wednesday 20th March 2024 

Do now:

Production: the making of the film

Distribution:getting the film out to the audience

Marketing:advertising the movie 

Exhibition: the showing of the film 

  

Distribution & Marketing 

L/O: to explore the process of film making 

Distribution is the process of making copies of the film for cinema, VOD (video on demand),DVD and SDV (streaming and digital video)release and marketing & promotion.

Sometimes producers will show their films at festivals in order to persuade distribution companies to take on their films.

Sometimes a conglomerate (Large company that owns smaller companies in other areas of the industry) will delegate the distribution to a smaller company that they own. This is called vertical integration.

Distributers need to:

• work out and stick to budgets for both creating copies of the film and all the aspects of marketing
• Consider release dates and theatrical windows (time the film is in the cinema) very carefully. E.g When is the best time to release a romance film? is it during a major holiday when people have more free time and more disposable income? Are there any other high value films coming out at he same time? could that cause problems with getting 'bums on seats'?

1. universal pictures, MGM  ( united artists releasing 

2. Eon productions

3. 

4. 20th Dec 2021, 30th september 2021

5. easter then winter. the decision to delay the release was made when it became apparent that theatrical markets, especially in the US, would not see full demand due to the pandemic. 

1-3 it is the first bond film to be distributed by universal pictures, which acquired the international distribution rights following the expiration of SONY pictures contract after the release of spectre in 2015.

Universal also holds the worldwide rights for physical home media (DVD/Blu-ray).

Marketing & Promotion

Every institution, within every media industry, has one important task above all others. TO MAKE A PROFIT! The more money you make (revenue), the more you can invest in other movies.

A film's success is largely judged upon how much money it makes at. the Box Office.

NOTES:

key ways they market films:

• posters/teaser posters
• celebrities posting content about their movies 
• catch phrases 
• film critics 
• trailers
• walking tours 1960s
• Sponser' 
• advertising in films(product placement)
• marketing budget for a movie is a quarter to a half of the marketing budget 
• theatrical release
• merch
• behind the scenes 

bring out more products, posters , trailers, teaser trailers to keep the audience hooked, spend more money?

loosing interest 

Friday 22nd March 2024

• merch
• posters
• film critics
• theatrical release
• celebrities posting content about the movie

Marketing & Promotion

L/O: To explore the marketing methods in NTTD

• teaser posters (released 5th October 2019) as part of a Global marketing campaign 
• billie Eilish songs 
• nokia promotion advertisements 2021 
• interviewed: main/new cast members 
•  super bowl advert 

• Triumph Motorcycles
• LG Monitors
• David clark headset
• Omega watches 
• Toyota SUV
• Microsoft Electronics
• Moscot glasses 
• Land rovers SUV
• Dell technology electronics

world premiere at royal Albert hall

Wednesday 27th March 2024

Exhibition (circulation) is the process of exhibiting (showing) the film across a range of different media platforms

Historically this used to only include cinema release, but as digital technology evolves so does the way in which we watch films.

exhibition takes place in the following order

1. cinema release

2. DVD release,Pay per view (PPV) video on demand (VOD) - (recently DVD and PPV/VOD have been released SIMULTANEOUSLY as audiences are becoming more demanding and turning more to digital download

1.31 days (for about a month)

2.$160.9 million in the united states and Canada,  613.3 million in other territories (over 7774.2 million USD

3.No, digital download a month after cinema, DVD 

4.1st January 2021

5. available on PPV on apple tv, Google play,Amazon prime & youtube 

6. VERY!

REGULATION

film and videos releases in Britain are amongst the most tightly regulated. in the western world.

Age restriction are placed. on all commercially released films by the BBFC and some are even expected to make cuts or alter the film in some way to conform to the guidelines

when classifying film the BBFC consider:

• context
• themes
• tone and impact
• Depiction of discrimination
• Depiction of drug use 
• Depiction of sex and nudity
• use of language 
• Depiction of threat and violence 
• Depiction of imitable behaviour

1. what age classification was NTTD given for theatrical release (DVD)?

12A

why? moderate violence, infrequent strong language 

2. what are the financial positives of NTTD being given this age classification? = a wider audience but not put off adults

3. what are digital age ratings? age 12

how is this relevant to the regulation of NTTD?

Wednesday 17th April 2024

do now:

whats the difference between A12 and a 12A rating in the UK?

12A is the age rating for the theatrical release (DVD) it also means that the movie is not suitable for any child under the age of 12.

12A rating is only used for films shown in cinemas 

films rated 12A are suitable for children aged 12 and over 

however, people younger than 12 may see a 12A so long as they are accompanied by an adult.

AUDIENCE APPEAL

L/O: To explore the uses & gratifications of films

• entertainment
• communication 
• share interests with others
• selling products 

Uses & Gratifications Theory

uses and Gratification is a theory (idea) from two men called Blumler & katz that audiences take an active role in using the media 

what people do with the media 

NOT what the media does with people

Personal identity

Information 

Entertainment 

social interaction

PERSONAL IDENTITY: 

• Media products allows audiences to find role models and other people with similar values
• use of media to reinforce personal values by coming closer to similar and desired people/products

INFORMATION:

• any information can be learned through different forms of media 
• media allows the audience to gain an insight into other peoples lives
• the media keeps the audience informed with current events
• people can acquire information, knowledge and understand through media products  

ENTERTAINMENT:

• use of media to escape the humdrum of their boring everyday lives 
• access media forms to forget about worries and troubles for a while (escapism)
• To give a sense of happiness and release from the daily 'grind' (work, school, obligations).

SOCIAL INTERACTION:

• The ability of media products to products to produce a topic of conversation between other people 
• Media products allows the audience to break down barriers of time/distance to communicate with others
• media allows the audience to gain an insight into other peoples lives and circumstances.

Personal Identity 

social media 

the uses and gratification theory category of information apply to news because in news platforms it gives out information about big and little events that are happening in the world for example smoking bans, floods also about topics happening in parliament could be effecting one or more countries.

Band 5?

• how would they be entertaining?

no time to die is a action, adventure genre with guns, car chases so for people who like those genres will watch it 

the audience also get to (not literally) transport themselves of 2 and a half hours of a spy film 

• how would the film promote social interaction?              if lots of people watch the movie it could promote conversation whether they liked the movie or not, also causing debates.
• how would the film contribute to personal identity?

for the audience it could invest in role models and other people with similar values.

• what sort of information would it give?

what life could be like in the spy world working for MI6 

learning about the characters 

finding where the places are set through of the movie

Friday 19th April 2024 

do now:

1. social interaction

2.information

3. personal identity

4.Entertainment

Audience appeal 

L/O:to apply uses & Gratifications to NTTD

Film posters: information, social interaction

film trailers: entertainment, social interaction, information

website: entertainment, information,

Merchandise: personal identity

billboards (bus stops/buses): information, social interaction

sponsorship: information, social interaction

Entertainment: it gives the audience pictures and the trailer to keep the audience hooked before watching the movie 

information: the website gives a story line which doesn't give us all of the spoilers to get people to watch the movie 

social interaction: the website gives people something to talk about, it also hooks the audience in.

Explain how the audience would find 'social interaction' from the trailer 

 the audience would find 'social interaction' from the trailer wondering why the woman (James Bonds wife) was crying after seeing the half broken mask this could cause debates/conversations between people about different parts of the trailer.

Wednesday 24th April 2024

do now:

3 things you would expect to see on a film franchise's website?

• pictures behind the scenes and in scenes
• trailer of the film 
• information on what the movie is about and who is staring in the film 
• teaser posters
• links to social media platforms
• links to a store to buy merchandise

Film industry Roundup 

L/O: to consolidate our knowledge of the film industry and to apply it to exam style questions

the lair was modern different lighting techniques

the James bond costumes made to make him still look stylish even in 'basic clothing'

having an exciting pre-credit sequence action scene 

Exam structure: C1, section B 

Question 3: a stepped question that will focus on ONE of the FOUR media industries we will look at. (film,Radio, newspapers & video Games)

Question 4: a stepped question that will focus on audiences in relation to ONE of the Four industries

There will be no unseen sources. You will need to use the case studies as examples 

work to 1 mark = 1 minute

QUESTION 3: industry 

3a) name one of the companies that produced NTTD (1) = EON

3b) briefly explain what a media conglomerate is (2)= 

3c) briefly explain what convergence (2)= the technology came together so you can do everything on one 

3d) explain how films use technologies to reach audiences and promote the film. refer to NTTD to support your points (12)

QUESTION 4: AUDIENCE 

4A) IDENTIFY TO WAYS IN WHICH MEDIA PRODUCERS CATEGORISE AUDIENCES (2)

4B) BRIEFLY EXPLAIN HOW NTTD TARGETS AUDIENCES(4)

4C) EXPLAIN WHY USERS VISIT THE NTTD/007 WEBSITE. REFER TO THE USES AND GRATIFICATIONS THEORY IN YOUR ANSWER (12)

Friday 26th April 2024

DO NOW:

1.how many questions are there in component 1 section b

2

2.how do you work out the timing?

one mark per minute 

3. what will each question focus on?

Question 3 will focus on industry 

Question 4 will focus on audience

3 - 4 paragraphs for a 12 mark Question

4a identify two ways in which media producers categorise audiences: ethnicity, sexuality, gender etc (2)

4b briefly explain how NTTD targets audiences: gender, genre, ethnicity (4)

4c explain why users visit the NTTD/007 website. Refer to the uses and Gratifications theory in your answer (12)

HOMEWORK:

have a go at the two 12 mark questions: timing; 30 mins

3D) Explain how films use technologies to reach audiences and promote the film. Refer to NTTD to support your points.

In No time to die the film uses technology to reach audiences and promote the film, one way they do this is by releasing behind- the- scenes footage to hook the audience in and keep them interested, it also shows how the No time to die production made some of the scenes for example the bike Jump they built a ramp and made it look realistic and part of the scene

4C) Explain why users visit the NTTD/007 website. Refer to the Uses and Gratifications theory in your answer 

users visit the No time to die/ 007 website for entertainment, on the website it has the trailer, behind the scene pictures and videos on how they made some of the stunts, teaser posters, social media links, stores, the vehicles, experiences and news these all keep the audiences hooked and keep them interested before the movie came out on the 30th September 2021 

Users also visit No time to die/ 007 website for information when the latest movies are coming out, different cars and other vehicles it also keeps the viewers up to date with the news in the Bond world.