Radio C1

 Tuesday 3rd December 2024 

do now:

1.  paper is 1 hour 30 mins
2. the two parts of section B are industries & audiences
3.  Media Language & Representation
4. you should give yourself  for each question a mark a minute
5. how far question asking you to do make a judgement/ come to a conclusion

• Public service Broadcaster- to provide information, advice or entertainment without trying to make a profit, independent of government, to offer a public service by catering for the range of tastes
• commercial radio- selling advertising, that raise money through advertising
• community radio - providing a new voice for hundreds of local communities across the UK, non profit, owned, operated and influenced by the community service
• podcast- audio show, a digit audio file, listen to and download
• DAB radio - Digital audio broadcast, digital radio standard
• RAJAR- Radio Joint Audience Research Limited, official that measures radio audiences in the UK
• Licence Fee- an amount of money that you pay a company or organisation to give you permission to use, do, or have something, an annual fee, is used to finance the BBC, which is payable by each household in which television programmes are watched.
• Royal Charter- instrument of incorporation, granted by the king  which confers independent legal personality on an organisation and defines its objectives, constitution and powers to govern its own affairs
• Remit- an advertisement feature, announcement feature, announcement or promotion, the content of which is controlled by the marketer, outlines a broadcasters area of responsibility 
• Convergence-making a product available across different platforms, in order to reach different audiences. the coming together of previously separate media industries and/ or platforms; often the result of advances in technology where by one device or platform contains...

radio falls into three categories:

Public service

commercial

community radio

BBC radio: The BBC is a public service broadcaster that operates several national stations ( radio 1) and many local radio stations ( radio Cornwall). each of these has a distinct identity and targets a specific audience. The BBC is publicly funded by the licence fee

Community Radio: often not for profit, these tend to cover small areas and serve the interest of a particular social group. E.g. Hospital... 

1.  BBC Radio one is aimed at a younger audience of 15-29 year olds 
2. The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
3. Yearly - £169.50
4. intelligent speech
5. 55 years and older
6. coast FM
7. .
8. global radio, Bauer  
9. BBC Radio Jazz
10. of-com

Friday 6th December 2024

Do now:

1. public service Broadcaster is providing information, entertainment without trying on making a profit, independent of government

2. Commercial radio funded is raising money through advertising, selling advertising

3.the content BBC Radio 4 broadcast mixed speech? spoken word 

4. who regulates radio in the UK? Ofcom 

5. what has affected the popularity of radio in recent years? : technical convergence/ streaming platforms 

• digital radio is widely used due to better quality sounds and wider access to more stations
• Digital technology allows media organisations to offer audiences many ways to experience a programme in addition to listening on a radio.
• streaming live
• Listening again via a catch-up service
• Downloading a podcast
• accessing content on social media platforms- e.g. youtube
• All this content across a range of platforms offer audiences the opportunity to choose where and when they listen to the radio. 
• podcasts are now regularly produced by radio broadcasters, offering the chance to download a programme 
• many offer additional content or edited highlights from the original programme
• increasingly, podcasts are produced independently of a radio broadcaster: these include drama series, comedies and factual shows

2023 statistics:

• 88% of the uk's adult population, or 49.5 million people, listened to the radio each week
• commercial radio's share of listening was 54.1% from 50.9% in 2022
• 17% of total listening was on smart speakers, a 22% increase from the previous year
• Total combined digital listening is now 72% of all radio listening 
• This is predominately DAB which is 42.7% and online which is 25.6%
• some BBC radio stations saw a decline in listeners, including:
• BBC radio 1 :  down 6% from 7.7m to 7.3 m 
• BBC radio 3  : Down from 2m to 1.8m
• BBC radio 4  : down slightly from 9.3m to 9.1m 
• BBC radio 5 Live: Down slightly from 5.5 m to 5.25m 
• BBC radio 6 music: down from 2.75 to 2.5m

entertainment

personal identity

social interaction

information

• there a different pleasures associated with different genres of radio, such as speech or music programmes.

THE ARCHERS

• is the worlds longest running radio soap opera 
• broadcast since 1951, it was famously billed as " an everyday story of country folk" and is now promoted as " a contemporary drama in a rural setting"
• one of the original intentions of the programme was to communicate information about modern farming methods to increase food production, as food was still being rationed after WW2

• Today, it is very carefully researched is informative about many issues to do with farming, rural 
• its drama, but not as you know it
• its slow- moving, subtle and gentle
• it is set in the fictional village of Ambleside 
• storylines are sometimes serious- e.g. rape in marriage, racism, drug addiction, family breakups
• more commonly, stories focus on daily rural life e.g. caring for animals, marmalade- making competitions, harvesting crops.    

soap opera conventions

well known theme tune

on going drama ( big topics that drags on) 

going on for years 

• the traditional target audience for soap operas is females and so they often feature strong female characters or Matriarchs
• stories focused on family/work/ relationships
• Designed for regular listening ( eg daily) 
• ongoing stories to keep viewers 'hooked'
• Multi-strand narratives to reflect real life
• set in specific locations where characters come together (pubs, cafe, workplaces etc.)
• Tend to feature more dialogue than action drama series out. of conflict between characters

Spotify

catch up

BBC Radio 4 

apple 

youtube 

download 

The listening options offer flexibility to a wide target audience by being on different platforms such as Spotify, Catch up, BBC Radio 4, Apple, Youtube, download etc, it also repeats everyday so for people who have missed it can still catch up and still be updated with new episodes

Tuesday 10th December 2024 

Do now:

1. The Archers first broadcast was 1951

2. the Archers broadcast on BBC Radio 4 

3. two soap opera conventions: Feature on dialogue. story lines, cliff hangers, stories focused on family/work/ relationships; multi- strand narratives; set in specific locations; more dialogue than actions

4. The Archers broadcast on the radio 7pm everyday except Saturday, repeated at 2pm the following day. Weekly omnibus on Sunday mornings

5. The BBC's remit is to inform, educate & entertain

Set Episode

LO: to explore a specific episode of the set text & the target audience 

originally was supposed to educate farmers 

comes under entertainment and education 

the show prides itself on the quality of its research and its ability to portray real rural life

5 million listeners + 1 million online ( roughly the same number of people who watch Eastenders)

Target audience: Adult and older British women 

audience

• agriculturists

The Archers is the longest- running soap opera that has been ongoing since 1951. every episode is about 13 minutes long and starts at 7pm, the episode's are about farming and relationships the episodes are on demand. The 5 million listeners would find The Archers comforting.

Production of The Archers 

The programme is produced at the BBC studios in Birmingham 

the producers consult specialist advisors when developing storylines

Different scenes are recorded in different areas to ensure that the sounds match the scenes

The authenticity of the Ambridge world is very important- from the sound of walking right down to which birdsong you'd hear at different times of year. 

• storylines:  
• main characters: Julie, Helen, Emma, Mick, Joy, Kirsty, Gavin, Alan, Linda, Philip, Jordan, Blake, Kenzie, mrs Chadwick, 
• Genre conventions:
• Audience appeal:
• how does this episode " inform, educate or entertain"? 
• how does the episode show the impact of social or cultural contexts?

Joy & Kirsty ( Gavin appears) (Kirsty selling her house)

Mick, Alan & Linda (Santa thing at the Bull)

Kirsty & Gavin ( Just released from prison, wants to apologise)

Joy & Mick ( Argue about Emma In parish Council after breaking rules) 

(Kirsty & Gavin (Explaining how he got caught up in modern day slavery, reported his father)

Alan, Linda, Joy, Mick ( pantomime /village trip)

Linda upset by seeing Gavin 

Segmenting Audiences 

Describing the audience for media product 

Demographics = factual information about an audience

Psychographic= a person's internal values, desires, beliefs, attitudes, and goals

age: adults

Gender: female ( 76%) 55+ (62%)

Location:  Midlands

income: high (disposable income) 

class: ( middle/ upper class) 

sexuality:

religion: 

The producers use the show and broader audience experience (eg online) to attract various audience segments!

Friday 20th December 2024

do now:

1. 5 million listeners + 1 million online  6 million

2. target audience for the Archers: traditional: females older, middle-class, white British women

3. the Archers broadcast on the radio: 7pm everyday expect Saturday, repeated at 2pm the following day. weekly omnibus on Sunday mornings

find out news about the actors 

find out more about the actors on the BBC page 

• 
  
• 
  
• domestic abuse
• modern slavery
• fraud
• mental health issues
• female vicars
• gay marriage 

             for many The Archers was a familiar friend which provided a comforting background and, until fairly recently, there was an unwritten rule that nothing too terrible would ever happen

Because the BBC can be accessed from around the world, it's important to understand that some... 

personal identity- feel relatable 

information- learning about farming life and how different topics can have an affect on people

Entertainment- the drama in each episode on what happens

social interaction- if friends or family listen to it you can talk to them about it