Explain how SOCIAL & CULTURAL context has influenced advertising. Refer to the This Girl Can advert to support your points. [5] HINTS: Social & Cultural Context • how the product reflects what was happening in society at the time in which it was made through its use of media language, genre conventions, representations, themes, values, messages and viewpoints • how the product reflects what was normal in the time in which it was made through aspects of its production, distribution, marketing, regulation, circulation and audience consumption. Firstly, social & cultural context is the way people interact with their social groups and how these social groups influence different people and how they develop throughout their lives, Referring to the 'This girl can' advert which is a campaign that was launched in January 15th is to get girls and women regardless of shape, size and ability to get moving, This girl can believes that there's no right way to get ...